Happy to Serve You (Hedonalgia) unpacks a collection of cultural influences that relate to the struggles and plight of contemporary Greek society. Spanning hedone (pleasure) and algos (pain), the piece examines both the humorous and the tragic sides of the “Greekness hell loop”, the monetisation of a culture that is deeply reliant on its unique values, strong character and rich mythological and historical past, and at the same time depends on tourism and foreign investment in order to function.